LG Electronics Boldly Invests in Bear Robotics’ Autonomous Serving Solutions

LG Electronics, originally known for its smartphones, has measurably increased its stakes in the exciting world of robotics by infusing $60 million into Bear Robotics, a California-based innovator renowned for its AI-driven service robots. This strategic move has positioned LG as the largest shareholder of the startup, which is paving the way for a transformative experience in the hospitality sector with its autonomous food-serving robots.

Bear Robotics has seen its valuation soar, with the latest figures from 2022 estimating the company’s worth in the vicinity of half a billion dollars. While the influx of capital into AI and robotics ventures like Bear Robotics has experienced some fluctuations, the trends towards AI sophistication have provided a positive momentum in this domain.

LG’s commitment towards robotics was further solidified at CES 2024 when CEO William Cho highlighted the company’s interest in investments that advance delivery and logistics robotics. This latest venture aligns perfectly with that vision, symbolizing a pledge to revolutionize the industry.

The Korean giant had previously shuttered its mobile phone unit to reroute its focus towards innovation in sectors such as smart home technology, connected devices, and cutting-edge robotics. Chief Strategy Officer Lee Sam-soo optimistically envisions this investment as a catalyst in fortifying LG’s competitive stance in the rapidly growing service robot market.

Bear Robotics’ journey, initiated by ex-Googler and restaurant owner John Ha, is propelled by the aim to ease the operational challenges of the hospitality industry. The company’s robots, already operational across three countries, are a testament to how AI can enhance service efficiency.

Amidst exploring new growth areas, LG has not abandoned its legacy industries. The company’s leadership has shown a proactive attitude towards emerging technologies by engaging in strategic conversations with major players like Meta for potential collaborations.

With the anticipated launch of Extended Reality (XR) devices slated for 2025, it’s evident that LG is charting a forward-thinking course, evidently aimed at establishing a firm grip on the future of technological convergence.

FAQs About LG’s Investment in Bear Robotics

Q: What company has LG Electronics invested in?
A: LG Electronics has invested $60 million in Bear Robotics, a California-based company that develops AI-driven service robots.

Q: What is Bear Robotics known for?
A: Bear Robotics is renowned for its autonomous food-serving robots that are designed to transform the hospitality sector.

Q: How significant is LG’s stake in Bear Robotics?
A: With this investment, LG Electronics has become the largest shareholder in Bear Robotics.

Q: What was Bear Robotics’ valuation in 2022?
A: As of the latest figures from 2022, Bear Robotics’ valuation was estimated to be around half a billion dollars.

Q: What did LG’s CEO state about their interests at CES 2024?
A: At CES 2024, LG’s CEO William Cho highlighted the company’s interest in investing in technologies that advance delivery and logistics robotics.

Q: Why did LG exit the mobile phone market?
A: LG rerouted its focus towards other innovative sectors like smart home technology, connected devices, and robotics, which led to the shutdown of its mobile phone unit.

Q: Who started Bear Robotics and why?
A: Bear Robotics was initiated by an ex-Googler and restaurant owner named John Ha with the aim to address operational challenges in the hospitality industry.

Q: Has LG ceased operations in its legacy industries?
A: No, LG continues to be proactive in its legacy industries and is engaging in strategic conversations with companies like Meta for potential collaborations.

Q: What new technology is LG expected to launch in 2025?
A: LG is anticipated to launch Extended Reality (XR) devices in 2025.

Definitions of Key Terms
AI (Artificial Intelligence): An area of computer science that emphasizes the creation of intelligent machines that work and react like humans.
Robotics: The branch of technology that deals with the design, construction, operation, and application of robots.
Stakeholder: A person or organization with a legitimate interest in a given situation, action or enterprise.
Extended Reality (XR): An umbrella term covering various forms of computer-altered reality, including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

Suggested Related Links:
LG Electronics
Meta Platforms



Simon Smith is a renowned expert in the field of sustainable urban development. His work focuses on creating eco-friendly and efficient urban landscapes, incorporating green building practices and sustainable design principles. Smith's approach to urban planning emphasizes the importance of environmental stewardship while meeting the growing demands of urban populations. His innovative strategies in sustainable city design have influenced how urban areas globally address challenges like climate change, resource management, and ecological conservation, making him a leading voice in shaping the future of sustainable urban living.