Apple Prepares Massive AirPods 3 Rollout for Fall Season

Apple is gearing up for what may be its most impressive AirPods release to date, with projected production numbers indicating a game-changing launch projected for the fall. The tech giant is reported to be anticipating the manufacturing of an astounding 20 to 25 million units of the next iteration of AirPods, known as AirPods 3. This volume surpasses any previously seen for the brand’s audio accessory releases.

Sources familiar with the matter claim that the manufacturing process is set to kick off in May, harnessing the capabilities of partners GoerTek and Luxshare Precision. The target is to make the new models available to consumers around September or October, heralding the arrival of the new season with a tech flourish.

The forthcoming models, bearing the codenames B768(E) and B768(M), are strategically positioned to accommodate different consumer segments, with the “E” and “M” suggestive of “entry” and “mid-tier” market placement. Although both versions are expected to boast novel design features and a more secure fit, as well as transitioning to USB-C for charging cases, it’s the mid-tier model that is anticipated to be equipped with luxury features like Active Noise Cancellation and integrated Find My speakers within the case.

Beyond just new hardware, Apple is apparently planning to integrate additional software features in 2024. These enhancements, possibly embedded in the upcoming iOS 18, include a hearing aid mode for the AirPods Pro and perhaps even a hearing test capability within the AirPods framework. As for the AirPods Pro, though an update is on the horizon, insiders believe it might not come to fruition until 2025. With these advancements, Apple is set to redefine the audio experience for its customers once again.

Apple’s Anticipated AirPods 3 Launch and Industry Outlook

Apple’s preparation for the release of the AirPods 3 is poised to set a new standard for the brand’s presence in the wearable audio accessories market. With a projected manufacturing volume of 20 to 25 million units, these new models signal a significant ramp-up in Apple’s ambitions, which may reflect growing demand and a robust market outlook for personal audio devices.

The wireless earbud industry has experienced meteoric growth in recent years, much of which can be attributed to the rising popularity of true wireless stereo (TWS) earbuds. Market research suggests that the TWS segment will continue to grow, with predictions indicating billions of dollars in yearly revenue by the mid-2020s. Influential factors driving market expansion include the proliferation of smart devices, advancements in wireless communication technology, and the increasing adoption of streaming services.

The tech giant’s planned September or October launch of AirPods 3 aligns strategically with its customary autumn product refresh cycle, often coinciding with the release of new iPhone models. Notably, the differentiation strategy with codenames B768(E) and B768(M) suggests that Apple is fine-tuning its approach to capture diverse market segments, from the budget-conscious to the premium-seeking audiophiles.

In particular, the transition to USB-C for charging cases suggests a wider industry move towards standardized charging solutions, addressing concerns over e-waste and compatibility. For Apple, it may also reflect compliance with regulatory pressures, such as those from the European Union, to adopt a common charging standard across devices.

As for the anticipated software enhancements in 2024, including the rumored hearing aid mode and hearing test capabilities, these additions would not only strengthen Apple’s product ecosystem but also align with broader trends in health-related tech. There is an emerging focus on integrating health monitoring and accessibility features into consumer electronics, expanding the utility of devices beyond their primary functions.

However, with innovation comes challenges. The industry faces issues such as ensuring user privacy and data security with health-related features, addressing environmental concerns associated with electronic waste, and navigating a competitive market filled with both established audio brands and emerging players. Furthermore, supply chain disruptions — a significant issue in recent years — could affect production timelines and costs.

Even with these hurdles, the anticipation around Apple’s upcoming products illustrates the company’s influence and the public’s enduring interest in its offerings. As consumers eagerly await the fall season for the official unveiling, competition will be bracing for how these new releases could further shape the audio accessory landscape.

For more information on Apple and its range of products, you can visit their official website at Apple.



Simon Smith is a renowned expert in the field of sustainable urban development. His work focuses on creating eco-friendly and efficient urban landscapes, incorporating green building practices and sustainable design principles. Smith's approach to urban planning emphasizes the importance of environmental stewardship while meeting the growing demands of urban populations. His innovative strategies in sustainable city design have influenced how urban areas globally address challenges like climate change, resource management, and ecological conservation, making him a leading voice in shaping the future of sustainable urban living.